the challenge

In a market of rapidly accelerating healthcare consolidation, Beth Israel Deaconess Medical Center and Signature Healthcare needed a breakout launch of their new partnership.

But how to make the most of this opportunity required more than just a great creative strategy.

the results (pt. 1)

Utilizing a powerful marketing mix of TV, radio, outdoor and search engine marketing, we increased Signature’s appeal both demographically and geographically.

And by focusing on the everyday challenges and aspirations of potential patients we created confidence and trust in the new collaborative venture.

the results (pt. 2)

We generated over 5,000 additional website visits in four months, as well as a 100% increase in new visitors to the Signature site.

Moreover, informational seminar attendance achieved its highest levels in hospital history while the campaign earned accolades from hospital leadership and staff.