the challenge

Splash had a high-end service and product but presented itself with a middlebrow image. Though relying on manufacturing co-op funds, we needed to make Splash the star of a cohesive, upscale campaign. At the same time we needed to incorporate multiple locations, logos, and products.

the results

• Immediate, significant increases in store traffic across the chain
• Reflecting increased sales, co-op funding was increased up to 20% from many manufacturers
• Campaign cited as model of retail branding by Retail Ad World magazine
• Customers often arrive with ads torn out of publications asking to purchase or design around featured item