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TRILOGY

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the challenge

Ask a Bostonian if they ever imagined luxury apartment rentals in the Fenway neighborhood and they would look at you as if you were a Yankees fan. In marketing this new, upscale apartment complex, we needed to completely revise people's perception of the neighborhood. By combining the charms and conveniences of the Fenway area with the development's design and amenities, we made Trilogy the epicenter of city living.

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the results

  • Created unique tracking system to measure the impact of an integrated campaign including web site, search engine marketing, viral, print, outdoor and direct
  • Over 17,000 web site visits in just 5 months with average visit consisting of 18+ page views
  • 1500+ website inquiries and incredible 9% website visit-to-inquiry conversion rate
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